ABOUT REACH OUT AND READ

Partnering with medical providers to ensure success in school for all of America’s children.

OUR MISSION: Reach Out and Read prepares America’s youngest children to succeed in school
by partnering with doctors to prescribe books and encourage families to read together.

REACH OUT AND READ

is an evidence-based nonprofit organization of medical providers who promote early literacy and school readiness in pediatric exam rooms nationwide by giving new books to children and advice to parents about the importance of reading aloud.

Reach Out and Read builds on the unique relationship between parents and medical providers to develop critical early reading skills in children, beginning at 6 months of age. Reach Out and Read serves more than 4 million children and their families annually. Reach Out and Read families read together more often, and their children enter kindergarten better prepared to succeed, with larger vocabularies and stronger language skills. During the preschool years, children served by Reach Out and Read score three to six months ahead of their non-Reach Out and Read peers on vocabulary tests. These early foundational language skills help start children on a path of success when they enter school.

Congresswoman Susan Davis reads aloud to a group of children at Family Health Center, Logan Heights.

Dianne Feinstein with staff.

THE REACH OUT AND READ MODEL

Pediatricians and other clinicians are trained in the three part Reach Out and Read model in an effort to promote pediatric literacy:

  1. At every well-child check-up, doctors and nurses encourage parents to read aloud to their young children, and offer age-appropriate tips and encouragement. Parents who may have difficulty reading are encouraged to invent their own stories to go with picture books and spend time naming objects with their children.
  2. Pediatricians, family physicians and nurses give every child between the ages of six months and five years a new, developmentally appropriate children’s book to keep.
  3. In literacy rich waiting room environments, often with volunteer readers, parents and children learn about the pleasures and techniques of looking at books together.

HISTORY OF PROGRAM IN SAN DIEGO

The American Academy of Pediatrics, CA Chapter 3 (AAP-CA3), is the organizing agency for a coordinated Reach Out and Read effort in San Diego and Imperial Counties. The Reach Out and Read San Diego Collaborative is working to help expand and sustain Reach out and Read in San Diego by recruiting new sites, providing support with progress reports and book inventory, sending out trainers for Reach Out and Read training of new staff and physicians and assisting with and coordinating fundraising for book money. Almost any pediatrician can have their office or clinic become a Reach Out and Read site. Some of our offices have been implementing Reach Out and Read for over 30 years.

We are fortunate to have many community members as part of our Reach Out and Read San Diego Collaborative effort, including the San Diego County Library (San Diego County Libraries Partnership), the County of San Diego- Maternal, Child and Family Health Services, the Community Clinic Network, CPCMG Medical Group, Sharp Rees Stealy, the Navy Medical Center, The Council on Literacy and other groups. As a collaborative, we will work together to build and support Reach Out and Read and pediatric literacy in San Diego.

Reach Out and Read San Diego is continuing to expand in San Diego, reaching more children, with 85 active sites.

HONORS & AWARDS

The American Academy of Pediatrics, CA Chapter 3’s Reach Out and Read San Diego program is honored to be recognized as a champion of early childhood literacy in San Diego and Imperial counties.  Annually Reach Out and Read San Diego presents a Golden Book Award, honoring an outstanding representative of our program.

THE GOLDEN BOOK AWARD

The 2015 Golden Book Award was given to Family Health Centers of San Diego’s Dr. Marsha Spitzer on Saturday, February 28, 2015.  Thanking her for her countless hours volunteering with the American Academy of Pediatrics, CA Chapter 3 and Reach Out and Read San Diego.  We appreciate the years of service and invaluable guidance she provides to the Reach Out and Read Advisory Board, Read & Romp Committee and  the AAP-CA3 Executive Board.  Dr. Spitzer exemplifies a caring and committed doctor working to serve others.

PAST GOLDEN BOOK AWARD WINNERS

• Dr. Richard Walls, Pediatrician, Children’s Primary Care Medical Group (CPCMG)- 2014
• Leah Haberman, Volunteer- 2014
• Stacie Bresler, Volunteer- 2013
• Gail Cohn, Volunteer- 2013
• Gale Ivie, ROR Coordinator, Kaiser So CA- 2012
• Dr. Laurence Ashbaucher, Pediatrician, Kaiser Permanente- 2011
• Phyllis, Colter, Volunteer- 2010
• Dr. Michelle Melendez, Pediatrician, Clinicas de Salud- 2009
• Dr. Sharon Sternfeld, Pediatrician, Children’s Primary Care Medical Group (CPCMG)- 2009
• Pat Downs, Children’s Librarian, San Diego County Library- 2009
• Michelle Davis, ROR Multi-site coordinator, North County Health Services (NCHS)- 2009

PROGRAM HONORS & AWARDS

On September 23, 2014, Reach Out and Read San Diego, a program of the American Academy of Pediatrics, CA Chapter 3, received a Proclamation from the City of Chula Vista proclaiming September as School Attendance Awareness Month. Along with concerned local agencies the Chula Vista Elementary School District, United Way of San Diego, the Chula Vista Public Library, YMCA, the Boys and Girls Club, and the Foundry Church, for the combined efforts under the project title “Chula Vista Reads” to raise awareness on the value and importance of reading at grade level and the role that good attendance plays in helping children meet grade level standards. Proclamation issued by Cheryl Cox, 39th Mayor of the City of Chula Vista.

On November 8, 2011, Reach Out and Read San Diego, a program of the American Academy of Pediatrics, CA Chapter 3, received a Proclamation from the County of San Diego honoring Family Literacy Month. It was proclaimed by Chairman Bill Horn and all members of the San Diego County Board of Supervisors, that they commend Reach Out and Read San Diego for outstanding service, leadership, and commitment to our region. Proclamation presented by Supervisor Pam Slater-Price, County of San Diego.

The International Reading Association and the Greater San Diego Reading Association honored Reach Out and Read San Diego, a program of the American Academy of Pediatrics, CA Chapter 3 with a Celebrate Literacy Award for Exemplary Service in the Promotion of Literacy. Award granted by International Reading Association President, Patricia A. Edwards, 2011.

BOARD & STAFF

BOARD OF DIRECTORS

President – Patricia Cantrell, MD
Kaiser Permanente, San Diego

Vice President- Marsha Spitzer, MD
Family Health Centers of San Diego

Secretary–Michelle Dern, MD, FAAP
Scripps Coastal Medical Center Encinitas

Treasurer – Nathan McFarland, MD
Neighborhood Healthcare

Executive Director – Meredith Kennedy, MPH
American Academy of Pediatrics, CA Chapter 3

Immediate Past President –

Wendy Wright, MD
Rady Children’s Hospital San Diego

STAFF

Executive Director- Meredith Kennedy, MPH

Project Director- Tara Milbrand, MSW

Project Specialist- Claudia Erickson, MPH

Project Coordinator 2- Cindy Little

ROR PHYSICIAN ADVISORY COMMITTEE

Medical Director- Marsha Spitzer, MD

Physician Champion- Janet Crow, MD

Physician Champion- Jershonda Hartsfield, MD

Physician Champion- Wendy Pavlovich, MD

Physician Champion- Sharon Sternfeld, MD

COMMUNITY ENGAGEMENT COMMITTEE

Shari Ammon Mills –Owner, The Project Mills LLC

Dan McAllister – County of  San Diego, Treasurer – Tax Collector

Dr. SueAnn Park (Chair)- Pediatrician, Vista Community Clinic

Martin Furey – Senior Director, Program Advancement at Jacobs Center for Neighborhood Innovation

Dr. Marsha Spitzer- Pediatrician, Family Health Centers, Logan Heights

Dr. Leon Kelley – Retired Pediatrician, Children’s Primary Care Medical Group, Euclid

Michael Snyder-Brooke Foundation/Rancho Santa Fe Foundation

Stacy and Sarah Lackey – “Books for Friends”

Stacie Bresler-Reinstein- Jewish Federation, Women’s Philanthropy Board Chair